SRAM, the sponsor of the 62-mile "Killer" race category is always on the cutting edge of cycling technology. It’s Time To Shift Forward At SRAM, we know that if a technological advancement clutters the experience, it shouldn’t be called an advancement. Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way... that’s advancement. That is the standard we held ourselves to while developing our first electronic shifting system; SRAM RED^® eTap.