Barry-Roubaix

45NRTH ! UNPARALLELED COLD WEATHER PEFORMANCE

Who better else could we ask for as a sponsor of the Fatbike Category than 45NRTH?! Not only does 45NRTH make great fatbike tires, but also awesome apparel to keep your biscuit warm should the weather take a turn for the worse (think 2017...

Welcome our new Titanium Partner; Security Credit Union

Our new Titanium partner, Security Credit Union 's mantra "Be Bold" pretty much sums up our tough racers! Their CEO leads by example, racing Barry-Roubaix and encouraging everyone to be bold and live an active lifestyle. If you live in South East Michigan, check them...

Riding Safely – Beltone Hearing

As a cyclist, staying safe on the roads means using our senses, especially hearing what's around us. Our NEW race partner, Beltone Hearing , has been helping people hear better for over 77 years. At Beltone, their goal is to help their customers and patients track...

62 mile “Killer” race – sponsored by SRAM

We're pleased to have SRAM on-board as our race sponsor for The Killer 62 mile! Always innovating, SRAM produces the awesome Force 1 and Rival 1 drivetrains. Accommodating a range of cassettes, their 1x drivetrains have you covered with reliable shifting, clutch action derailleurs and...

Course Conditions

As the weather and road conditions continue to improve, we'll start sharing course conditions so you can plan and pre-ride the course. We partnered with City of Hastings Michigan & Barry County Road Commission to permanently sign the 22,36 & 62 mile courses starting in...

Congratulations Founders on taking the top step!

Congratulations Founders on taking the top step in 2017. Great competition makes us all reach for the next level!!   For the first time, Founders Brewing Co. in Grand Rapids is Michigan's largest brewery. Founded in 1997, it eked past longtime leader Bell's Brewery with the most beer brewed in 2017,...

LAUF – Sponsor of the “Chiller” 22-mile race

We're proud to announce Lauf as our sponsor for The Chiller 22 mile race! You may have seen their unique, maintenance free and lightweight fork design on bikes over the past few years. Their Grit fork is a worthy addition to any gravel rig with...