Event Partners

We thank all of our sponsors for partnering with us to host the largest gravel road race in the WORLD! We absolutely couldn’t put on this great event without your involvement!! Please continue to support these great businesses for their generous contributions to our cycling community.

Title Partner

The Founders Family, a group of passionate beer enthusiasts, has grown around this simple philosophy: “We don’t brew beer for the masses. Instead, our beers are crafted for a chosen few, a small cadre of renegades and rebels who enjoy a beer that pushes the limits of what is commonly accepted as taste. In short, we make beer for people like us.”

Presenting Partners

Greenware® is our exclusive line of annually renewable cold drink cups, lids and portion containers, made entirely from plants – not petroleum. That’s a difference consumers care about and look for.

When you visit Fox Subaru you will experience the world class service of a knowledgeable and experienced staff. We are committed to offering only remarkable experiences and strive to exceed our customers’ expectations. Our website was designed to make shopping for a new or used Subaru in the West Michigan area as easy as possible.

It is our mission to provide you with high quality products, superior service, and a commitment to a long and fruitful relationship. We don’t want to just sell you a bicycle. We want to help make your experience with cycling as enjoyable and productive as possible.

I am Specialized. We love bikes, riding them, making them, getting other people on them. Find out more about who we are, what we do and why we do it.

Race Category Partners

Team Competition: Grzanka Grit McDonald / www.MichiganCyclingLawyer.com

Bike safely and with peace of mind with the Michigan Cycling Lawyer advantage. Make an informed decision and choose a law firm that focuses on a winning strategy without losing sight of its cycling client. It is the passion and commitment of fellow cyclist Chuck Grzanka and the Michigan Cycling Lawyer attorneys that distinguishes the firm’s exceptional personal service in the full range of cycling/bike crash litigation law. Grzanka Grit McDonald/MichiganCyclingLawyer.com represents injured cyclists throughout Michigan and the rest of the USA. Visit our website at www.MichiganCyclingLawyer.com for more information and to read what fellow cyclists have to say.
Be well. Be aware.

62 Mile SRAM Killer

SRAM: Tweak. Refine. Tweak. Refine. Leap Ahead.Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better.

36 Mile Smith Optics Thriller

Our mission is to create authentic innovations and measure them against our legacy in the sport-lifestyle culture. Not everything we do is for everyone, but our history of integrating Performance and Style keeps us authentic to those seeking both. At Smith, We Make The Great Days Better.



Specialized Fat Boy – Fat Bike

When did mountain biking get so uptight? As we see it, fun is a right, not a privilege. And no matter where or when you’re riding, it should always be at the heart of each pedal stroke. So whether you’re on singletrack, sand, or snow, your bike should perform with this in mind. Naturally, this is where our Fatboy mountain bike comes in. It’s built for good times, and most likely, it’s the one bike missing in your quiver. But with tire clearance for up to five inches, a lightweight M4 aluminum frame, snappy handling, and rack mounts that make it adventure-ready, the real question is, “what’s taken you so long?”


Velocity USA Awards and After-Party

Velocity is committed to providing the finest bicycle rims, wheels, water bottle cages and accessories. We strive to achieve this by providing superior service, competitive pricing and premium quality products to independent bicycle dealerships, mail order houses, wholesale distributors and original equipment manufacturers of wheels and bicycles.

Titanium Partners

At INFINIT Nutrition, our commitment is to develop products that help customers perform and feel better through all-natural, isotonic high powered custom-blended nutrition solutions. We dedicate ourselves to customized product development for athletes resulting in unparalleled performance and professional partnerships.

Platinum Partners

For over fifty years Panaracer has devoted all our resources to making the finest tires for whatever kind of cycling you do. No matter if you are a casual rider or top level athlete or professional racer Panaracer knows exactly what you need to stay connected to the road, the trail, or the track. Our tires deliver not only the top level of performance and safety at any level, but deliver the emotional connection that lies at the foundation of why we all ride. We put all of our science into every tire. And all of our heart.

Discover a health system that’s committed to getting you healthy and helping you stay that way. Spectrum Health Pennock – giving you greater possibilities.

Clif Bar is a proud sponsor of the 2016 Barry Roubaix. As a cyclist, sustaining your energy is critical. We can help. With products like Clif Bars,Bloks and our new Clif Organic Energy Food, we’ll help provide the energy-balanced nutrition to keep you feeling and performing your best. Whether an hour at the gym or a long day on gravel roads, Clif Bar will keep you energized and riding with confidence.  Feed Your Adventure.

All 1Up USA products are designed and built with one goal in mind – to make your cycling life better. We combine superior materials and craftsmanship with a keen understanding of what you need and expect from your gear. The result is reliable, rugged, no-hassle goods for transporting your bikes. Just choose your adventure and enjoy the ride.

A few years ago a Hastings resident engaged in an informal conversation about shopping in Hastings was heard making a comment about Ace Hardware. He casually said, “If they don’t have it at Ace Hardware, you probably don’t need it.” How true, and you might be interested in knowing many out-of-towners are amazed at discovering the treasures of merchandise we carry. Hastings Ace Bike Shop 301 E State

Joshua Tree Skin Care (JTree) offers a collection of organic lip balms, healing salves and face sticks designed for those who lead an active outdoor lifestyle. Originally established in a small town outside of Joshua Tree National Park, JTree’s healing salve immediately gained a loyal following among the rock climbing community. As the word spread to cyclists, runners, hikers, skiers and gymnasts, JTree added additional items to keep their customers outside, on the go and doing what they love.

Gold Partners

Justin Straube opened Seasonal Grille in downtown Hastings, June of 2010. Renovations to what was an old print shop include a custom-made wooden bar.

“Justin Straube’s college plan for his own restaurant has gone from paper to reality with the opening of Seasonal Grille in his hometown.
Located in the former Hastings Press building at the corner of Church and State streets, the 100-plus-year-old building is being restored into what its owners hope will be a downtown showpiece.

Inside, Straube has turned the former Press facility into a warm, inviting restaurant with a menu of Italian dishes, fresh salads, soups, seasonal items, vegetarian dishes, Gluten Free,  and a full compliment of wines and alcohol.”

Welcome to the Holiday Inn Express® hotel, located in Hastings, MI. While staying at our recently opened hotel you will be able to enjoy Hastings, which has fabulous shopping, dining, entertainment and arts, was selected as one of the 100 Best Small Towns in America. While in Hastings, MI, we can provide you with an assortment of quality amenities such as an indoor pool, business center, and spacious fitness center. Our hotel serves a complimentary hot breakfast bar each morning, which includes our signature warm cinnamon rolls, fresh fruit, and make your own pancakes. Reserve your room today to experience quality at a price you can afford!

Our Mission: To thoroughly understand our client’s needs and to meet those needs with high quality products and services. These products and services include… Water Treatment, Drinking Water Solutions, Bottled Water, Keurig Coffee and Azo Artisan Coffee.

Express Signs is your complete solution in digital, large format color printing. We offer a variety of products and services, including: banners, Job site signs, Aluminum signs real estate signs, bost lettering, vehicle signs….something for all your business needs whether your large or small. Please call us at 616.534.9000 and we will help you with estimating, designing, production, shipping and more.

Dakine clothing and accessories for bike, skate, snowboard, skate, windsurf, kite, ski and surf.

Michigan Coast Riders number one goal is to help you achieve the ride of a life time. For many of you this will be your first experience riding on a multiple day tour. As a past ride leader/mechanic/and sag leader I can assure you the staff of MCR is well trained and up to the challenge of giving you that experience. All you need to do is get up every morning, eat a hardy breakfast, get on your bike and ride to the first sag stop.

Be confident on your next starting line. Personalize your coaching experience for maximum results from the worlds leading endurance authority.
Welcome to TradeMark Realty the premier resource for all real estate information and services in the Hastings, MI area.

Hall’s Septic – (269)948-2322

Bay Pointe Inn Lakefront Resort on Historic Gun Lake features elegant accommodations, exceptional service & extraordinary casual dining at the Terrace Grille Restaurant. The Inn offers designer inspired guestrooms and whirlpool/fireplace suites. Amenities include an indoor pool, whirlpool spa, fitness area, in-room massages and nearby casino, Fireside Banquet & Conference Center, a private room for social functions or business meetings, a 200 person lakefront event pavilion, marina and boat rentals. Experience “One of Michigan’s Top Resorts”.

Silver Partners

Monkey Loob is a wet lubricant that is combined with ultimate rust protection and a solvent based cleaning agent.
Use it on your skateboard or roller skate bearings, bicycle chains, hinges, sewing machines, overhead doors, springs, cars, guns, plastics, vinyls, locks, or anywhere you need lubrication and rust protection.
Next time you’re in Hastings riding the Barry-Roubaix course, stop in to Hungry Howie’s to refuel. Located at 125 S. Jefferson St.
Ask for the Barry-Roubaix special.
The Yankee Springs Time Trial has been in existence for 26 years.  Yes, that’s right. This year is the 26th anniversary of the event! The race is the third largest turnout mountain bike event in Michigan and has exceeded 700 racers who annually test their start of the year fitness on 11+ miles of some of the most advanced and well-maintained single track in the state. Pre-register at BikeReg.com and follow on Facebook

Race Services Company is a race timing business owned and operated by Tony and Debbie Newton in Davison, Michigan. Our aim is to provide quick, accurate, no-hassle results to race directors and participants so their event participation will be an enjoyable experience. To this end we have been assisting race directors with their running, cycling, and multi-sport events since 1991.

Jack Kunnen Professional Photography

“I don’t suck” and usually only work for beer.

Karen Brower Professional Photography

Snowy Mountain Professional Photography

Julie McGraw Professional Photography

Denise Peterson Professional Photography

 Kim Morris- Professional Photography