Event Partners

We thank all of our sponsors for partnering with us to host the largest gravel road race in the WORLD! We absolutely couldn’t put on this great event without your involvement!! Please continue to support these great businesses for their generous contributions to our cycling community.

Title Partner

The Founders Family, a group of passionate beer enthusiasts, has grown around this simple philosophy: “We don’t brew beer for the masses. Instead, our beers are crafted for a chosen few, a small cadre of renegades and rebels who enjoy a beer that pushes the limits of what is commonly accepted as taste. In short, we make beer for people like us.”

Presenting Partners

Greenware® is our exclusive line of annually renewable cold drink cups, lids and portion containers, made entirely from plants – not petroleum. That’s a difference consumers care about and look for.

When you visit Fox Subaru you will experience the world class service of a knowledgeable and experienced staff. We are committed to offering only remarkable experiences and strive to exceed our customers’ expectations. Our website was designed to make shopping for a new or used Subaru in the West Michigan area as easy as possible. 6045 28th street SE. Grand Rapids, MI 49546

It is our mission to provide you with high quality products, superior service, and a commitment to a long and fruitful relationship. We don’t want to just sell you a bicycle. We want to help make your experience with cycling as enjoyable and productive as possible.

I am Specialized. We love bikes, riding them, making them, getting other people on them. Find out more about who we are, what we do and why we do it.

Race Category Partners

Team Competition:  Chuck Grzanka / www.CyclingLawyer.com

Bike safely and with peace of mind with the Cycling Lawyer advantage. Make an informed decision and choose a law firm that focuses on a winning strategy without losing sight of its cycling client. It is the passion and commitment of fellow cyclist Chuck Grzanka  that distinguishes the firm’s exceptional personal service in the full range of cycling/bike crash litigation law, representing injured cyclists throughout the USA. Visit our website at www.CyclingLawyer.com for more information and to read what fellow cyclists have to say.
Be well. Be aware.

100 MILE PANARACER PSYCHO KILLER

For over fifty years Panaracer has devoted all our resources to making the finest tires for whatever kind of cycling you do. No matter if you are a casual rider or top level athlete or professional racer Panaracer knows exactly what you need to stay connected to the road, the trail, or the track. Our tires deliver not only the top level of performance and safety at any level, but deliver the emotional connection that lies at the foundation of why we all ride. We put all of our science into every tire. And all of our heart.

62 Mile SRAM Killer

SRAM: Tweak. Refine. Tweak. Refine. Leap Ahead.Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better.

36 Mile Smith Optics Thriller

Our mission is to create authentic innovations and measure them against our legacy in the sport-lifestyle culture. Not everything we do is for everyone, but our history of integrating Performance and Style keeps us authentic to those seeking both. At Smith, We Make The Great Days Better.

22 Mile Lauf Chiller

The Lauf Forks idea was born over a cold bike-ride aprés beer in a cramped basement apartment in Reykjavik around Christmas-time 2010. Avid mountain biker and engineer Benedikt Skulason, at the time working as an R&D engineer for a high-end composite prosthetic feet company, pitched his idea of a super-light revolutionary bicycle suspension fork to his good friend and industrial designer Gudberg Bjornsson.



45NRTH – Fat Bike

MORE PEOPLE. MORE MILES. MORE COLD
45NRTH is built on real-world needs and knowledge. Our collection delivers unrivaled comfort and control through advanced technical design and effective use of materials in the areas of hands, feet and traction.
We have more people who ride more miles in more cold than anywhere on the planet. 45NRTH’s distinct advantage is our headquarters in an extreme winter climate, plus our extreme expertise riding in it. GOODBYE COLD. HELLO COMFORT.


Velocity USA Awards and After-Party

Velocity is committed to providing the finest bicycle rims, wheels, water bottle cages and accessories. We strive to achieve this by providing superior service, competitive pricing and premium quality products to independent bicycle dealerships, mail order houses, wholesale distributors and original equipment manufacturers of wheels and bicycles.

Titanium Partners

We’re a dynamic, full-service organization that supports, caters to, and is run by active outdoorsman and women! With Security Credit Union you can dare to be BOLD. We’ll be here.

At INFINIT Nutrition, our commitment is to develop products that help customers perform and feel better through all-natural, isotonic high powered custom-blended nutrition solutions. We dedicate ourselves to customized product development for athletes resulting in unparalleled performance and professional partnerships.

Platinum Partners

Discover a health system that’s committed to getting you healthy and helping you stay that way. Spectrum Health Pennock – giving you greater possibilities.

CLIF Bar is a proud sponsor of the Barry Roubaix. At CLIF, we believe it is our responsibility to Protect the Places we Play. In honor of the 10th Anniversary, we are joining forces to create a 10th Anniversary commemorative pin. Pins will be available for a donation at the CLIF Booth post-race party (while supplies last!). For a $5 donation, you can go home with a lasting memory from the race! The best part? Your donation, plus a match from CLIF Bar will go to the West Michigan Mountain Bike Associate to continue the great work they do to Protect the Places we Play in Michigan.

Did you know that 1 in 4 people suffer from hearing loss? It’s a natural progression as we age to suffer from hearing loss and the severity can vary from person to person. At Beltone, we believe in helping the world hear better. Our goal is to help our customers and patients track and protect their hearing. And when it’s time, help them select the hearing aid that is right for their lifestyle.

All 1Up USA products are designed and built with one goal in mind – to make your cycling life better. We combine superior materials and craftsmanship with a keen understanding of what you need and expect from your gear. The result is reliable, rugged, no-hassle goods for transporting your bikes. Just choose your adventure and enjoy the ride.

A few years ago a Hastings resident engaged in an informal conversation about shopping in Hastings was heard making a comment about Ace Hardware. He casually said, “If they don’t have it at Ace Hardware, you probably don’t need it.” How true, and you might be interested in knowing many out-of-towners are amazed at discovering the treasures of merchandise we carry.

They also have a well stocked Bike Shop! located at 200 S. Boltwood, Hastings

Joshua Tree Skin Care (JTree) offers a collection of organic lip balms, healing salves and face sticks designed for those who lead an active outdoor lifestyle. Originally established in a small town outside of Joshua Tree National Park, JTree’s healing salve immediately gained a loyal following among the rock climbing community. As the word spread to cyclists, runners, hikers, skiers and gymnasts, JTree added additional items to keep their customers outside, on the go and doing what they love.

Gold Partners

Justin Straube opened Seasonal Grille in downtown Hastings, June of 2010. Renovations to what was an old print shop include a custom-made wooden bar.

“Justin Straube’s college plan for his own restaurant has gone from paper to reality with the opening of Seasonal Grille in his hometown.
Located in the former Hastings Press building at the corner of Church and State streets, the 100-plus-year-old building is being restored into what its owners hope will be a downtown showpiece.

Inside, Straube has turned the former Press facility into a warm, inviting restaurant with a menu of Italian dishes, fresh salads, soups, seasonal items, vegetarian dishes, Gluten Free,  and a full compliment of wines and alcohol.”

We develop clean engineered cycling products. Visionary in look and functionality. Our flagship product is FormMount. A direct stem mounting system for GPS computers, phones, cameras and lights. It is the most adaptable cycling component ever created. Learn more at f3cycling.com.

Boeshield T-9®, the official lube of the Barry-Roubaix, is a bicyclist’s best friend! Waterproof your bike chain, lubricate cables, and prevent rust with our effective all-in-one formula. Works in both wet and dry conditions!

TRANSFORM YOUR BIKE, ONE COMPONENT AT A TIME
Redshift products help you keep one less bike in your garage by letting you quickly and effortlessly customize your bike. We are obsessed with creating products that are truly innovative, like our ShockStop stem that Reduces shock and vibrations transmitted to hands and wrists. Ride faster at the same energy level over rough, uneven roads. Learn more at Redshiftsports

Welcome to the Holiday Inn Express® hotel, located in Hastings, MI. While staying at our recently opened hotel you will be able to enjoy Hastings, which has fabulous shopping, dining, entertainment and arts, was selected as one of the 100 Best Small Towns in America. While in Hastings, MI, we can provide you with an assortment of quality amenities such as an indoor pool, business center, and spacious fitness center. Our hotel serves a complimentary hot breakfast bar each morning, which includes our signature warm cinnamon rolls, fresh fruit, and make your own pancakes. Reserve your room today to experience quality at a price you can afford!

Our Mission: To thoroughly understand our client’s needs and to meet those needs with high quality products and services. These products and services include… Water Treatment, Drinking Water Solutions, Bottled Water, Keurig Coffee and Azo Artisan Coffee.

Express Signs is your complete solution in digital, large format color printing. We offer a variety of products and services, including: banners, Job site signs, Aluminum signs real estate signs, bost lettering, vehicle signs….something for all your business needs whether your large or small. Please call us at 616.534.9000 and we will help you with estimating, designing, production, shipping and more.

Dakine clothing and accessories for bike, skate, snowboard, skate, windsurf, kite, ski and surf.

Michigan Coast Riders number one goal is to help you achieve the ride of a life time. For many of you this will be your first experience riding on a multiple day tour. As a past ride leader/mechanic/and sag leader I can assure you the staff of MCR is well trained and up to the challenge of giving you that experience. All you need to do is get up every morning, eat a hardy breakfast, get on your bike and ride to the first sag stop.

Welcome to TradeMark Realty the premier resource for all real estate information and services in the Hastings, MI area.

Hall’s Septic – (269)948-2322

Bay Pointe Inn Lakefront Resort on Historic Gun Lake features elegant accommodations, exceptional service & extraordinary casual dining at the Terrace Grille Restaurant. The Inn offers designer inspired guestrooms and whirlpool/fireplace suites. Amenities include an indoor pool, whirlpool spa, fitness area, in-room massages and nearby casino, Fireside Banquet & Conference Center, a private room for social functions or business meetings, a 200 person lakefront event pavilion, marina and boat rentals. Experience “One of Michigan’s Top Resorts”.

Silver Partners

Next time you’re in Hastings riding the Barry-Roubaix course, stop in to Hungry Howie’s to refuel. Located at 125 S. Jefferson St.
Ask for the Barry-Roubaix special.
The Yankee Springs Time Trial has been in existence for 26 years.  Yes, that’s right. This year is the 26th anniversary of the event! The race is the third largest turnout mountain bike event in Michigan and has exceeded 700 racers who annually test their start of the year fitness on 11+ miles of some of the most advanced and well-maintained single track in the state. Pre-register at BikeReg.com and follow on Facebook

Race Services Company is a race timing business owned and operated by Tony and Debbie Newton in Davison, Michigan. Our aim is to provide quick, accurate, no-hassle results to race directors and participants so their event participation will be an enjoyable experience. To this end we have been assisting race directors with their running, cycling, and multi-sport events since 1991.