News

Welcome our new Titanium Partner; Security Credit Union

Our new Titanium partner, Security Credit Union 's mantra "Be Bold" pretty much sums up our tough racers! Their CEO leads by example, racing Barry-Roubaix and encouraging everyone to be bold and live an active lifestyle. If you live in South East Michigan, check them...

Riding Safely – Beltone Hearing

As a cyclist, staying safe on the roads means using our senses, especially hearing what's around us. Our NEW race partner, Beltone Hearing , has been helping people hear better for over 77 years. At Beltone, their goal is to help their customers and patients track...

62 mile “Killer” race – sponsored by SRAM

We're pleased to have SRAM on-board as our race sponsor for The Killer 62 mile! Always innovating, SRAM produces the awesome Force 1 and Rival 1 drivetrains. Accommodating a range of cassettes, their 1x drivetrains have you covered with reliable shifting, clutch action derailleurs and...

Course Conditions

As the weather and road conditions continue to improve, we'll start sharing course conditions so you can plan and pre-ride the course. We partnered with City of Hastings Michigan & Barry County Road Commission to permanently sign the 22,36 & 62 mile courses starting in...

Congratulations Founders on taking the top step!

Congratulations Founders on taking the top step in 2017. Great competition makes us all reach for the next level!!   For the first time, Founders Brewing Co. in Grand Rapids is Michigan's largest brewery. Founded in 1997, it eked past longtime leader Bell's Brewery with the most beer brewed in 2017,...

LAUF – Sponsor of the “Chiller” 22-mile race

We're proud to announce Lauf as our sponsor for The Chiller 22 mile race! You may have seen their unique, maintenance free and lightweight fork design on bikes over the past few years. Their Grit fork is a worthy addition to any gravel rig with...

Looking to upgrade for the race? SPECIALIZED!

10 years ago when the inaugural Founders Brewing Barry Roubaix took place most folks were out there on their mountain bikes. Fast forward to the 10th anniversary edition and there's more bike options than you can shake a stick at! Thankfully our presenting sponsor Specialized...