News

OVERLAND! The drop bar course killer!!

When we set out designing the Overland, we wanted it to be the most versatile and timeless cross bike in our lineup. To achieve this, titanium was an obvious choice. By offering a very high strength-to-weight ratio, the benefits of titanium are three-fold—it’s lighter, stiffer,...

Congrats to the Founders contest winners!

Congratulations to the winners of the Founders social media contest: Brian Miller, Free race entry and Fox Subaru-Fox Shine car washes Chris Ambler, Free race entry and Smith Pivlock performance glasses Austin Fenwick, Free race entry and $100 Cushe gift card Kyle Dodd, Free race entry and assortment of ProGold...

Smith Optics, sharing the love

Congrats to Alex TenElshof for winning the Smith Optics contest. The rest of you still have a chance to win FREE stuff!!! Check out our other contest posts...

2015 Poster & t- shirt option

You can get this amazing design by Dan Clark on a limited edition poster or its also available on a t-shirt.  Pre-order on bikereg or we'll also have a limited supply on hand at packet pick up....

Vinnies Woodfired Saloon

So excited to announce Vinnies Woodfired Saloon is partnering with us again for 2015. Make sure you stop in and refuel after your training rides!! Located at 133 E State St down town Hastings. They have outstanding food and plenty of Founders Brewing Co. on...

BOOM! Nutrition

Please welcome Boom Nutrition as a 2015 Platinum sponsor and aid station support. Ignite Your Potential with Carb Boom! Energy Gels. Made with real fruit concentrates and purees, because taste matters, Carb Boom! Energy Gels are rich in complex carbohydrates that deliver a steady energy...

DANG! SRAM’s NEW CX1

Have you checked out the new SRAM CX1?? Dang!!! The new SRAM Force CX1 groupset is a complete high-performance single-ring, 11-speed complete drivetrain that is lighter, simpler, and tougher while offering a clean look and optimal gear selection. ...

Geneva Beard Co. joins the Barry-Roubaix

Please welcome Geneva Beard Company as a 2015 gold level sponsor! Geneva Beard Co. offers a line of men's grooming products for beard conditioning, pre-shave, and post shave healing. Each product is hand made in Geneva, IL with all natural ingredients. A special Barry Roubaix edition...