News

Grand Rapids Bicycle Co. – Free Entry Giveaway

In addition to being our presenting partner and a great shop, Grand Rapids Bicycle Company gives back to the cycling community in so many ways; Helped start Grand Rapids Dirt Dawgs, contributes to West Michigan Mountain Biking Alliance (WMMBA) member drive, purchased equiptment for winter...

62-mile “Killer” is still the signature race

We've been hyping up the 100-mile "Psycho Killer" race since it's a new addition to the event, but the 62-mile "Killer" is still considered the "Signature Race" at Barry-Roubaix. With over $12,000 in prize money and a $1,200 payday for both the 62-mile Women's and...

Founders Brewing to open second location in Detroit!

We've always considered our taproom the heart of the brewery, the place where the culture and spirit of Founders is most alive. Now, we're bringing that spirit to the beautiful city of Detroit. We're opening a taproom in the Cass Corridor neighborhood! Info: bit.ly/FoundersInDetroit...

Save the dates

WHEN IS THE BARRY-ROUBAIX EACH YEAR? The plan is to hold the race the 3rd Saturday in April unless it's Easter weekend. In that case it moves forward and we avoid Michigan Schools Spring break weekends ( the first full week of April) so that usually...

Jersey Blowout!

We are blowing out all of our remaining "original" Barry-Roubiax jerseys! All short sleeves $40 and all long sleeves $50 while supplies last. Sizes available include; Men's short sleeve in small. Men's long sleeve in small. Women's short sleeve in small, medium, large, xlarge and...